How much to charge for advertising space in your business (NZ)
Weekly prices for a shop window, counter display, screen, mirror or A-frame in New Zealand, and the five things that should move your price up or down.
By Joel Gartshore · Updated 05-10-2026 · 6 min read
Most New Zealand businesses selling advertising space on their premises charge between $20 and $150 a week per space. A counter display or table tent usually sits at the lower end, a street-facing window poster or a waiting room screen in the middle, and a large window on a busy road or a screen people watch for several minutes at the top. The right price for yours depends on how many people see it, for how long, and who they are.
This guide is for the business selling the space. It gives starting prices for each kind of space, then the things that should push your number up or down.
Starting prices by kind of space
These are sensible starting points for a small to medium business outside the central city. They are the amount you set and receive each week.
| Space | Starting point per week | Why |
|---|---|---|
| Counter display, A5 or A6 | $20 to $45 | Seen by every paying customer, but small |
| Table tents | $25 to $60 for the set | Read by people sitting down, often several times |
| Window poster, A2 or A1 | $35 to $90 | Seen by foot traffic and passing cars |
| Large window graphic | $60 to $150 | Very visible, but needs professional printing |
| Bathroom or mirror poster | $25 to $60 | A captive audience for a minute or two |
| Waiting room poster | $30 to $70 | People sit and read it while they wait |
| Screen in a waiting area | $45 to $120 | Moving images hold attention for minutes |
| A-frame on the footpath | $30 to $80 | Seen by everyone walking past |
| Fence banner facing a road | $40 to $120 | Seen by traffic every day |
Pricing by the month or the year usually works out a little cheaper per week, which rewards an advertiser for committing. A month at four times your weekly price, less ten percent, is a common way to do it.
Five things that should move your price
1. How many people see it
The single biggest factor. A cafe serving 300 people a day has a counter worth more than one serving 60. Count roughly how many customers you serve in a week, or how many people walk or drive past your window, and be honest about it. Advertisers will notice if the numbers do not match what they see.
2. How long they look at it
A poster beside a queue, on a table, in a waiting room or on a gym mirror is read. A poster on a wall people walk past is glanced at. Places where people stand, sit or wait are worth more per person than places they pass.
3. Who your customers are
Some audiences are worth more to some advertisers. A real estate office's customers are buying, selling or moving. A gym's are interested in health. A vet's all have pets. A space that puts an advertiser in front of exactly the customers it wants can charge more than one that reaches everybody.
4. How many spaces you have
A business with one window can charge a premium for it. A business with ten table tents should price the set, or offer each advertiser the whole lot for a fixed period, rather than selling them one at a time.
5. Where you are
Central Auckland and Wellington support higher prices than a small town. A small town makes up for it: fewer competing advertising options, and every local business knows every other.
How to set your first price
- Start in the middle of the range for your kind of space.
- Adjust for your foot traffic. Busier than most businesses like yours, go up. Quieter, go down.
- Check what an advertiser would pay elsewhere. A local newspaper advertisement, a letterbox drop or a month of social media advertising gives an advertiser something to compare you with. Being cheaper per week than those, while reaching a more specific local audience, is a strong position.
- Let the first two months tell you. If every week is booked, put the price up. If nothing is booked after a month, bring it down or improve the photos.
A slightly low first price that fills quickly is better than a high one that sits empty. A booked space is also the best proof to the next advertiser that it works.
What not to do
Do not price by the size of the poster alone. An A2 poster in a busy window is worth more than an A0 in a corridor nobody walks down.
Do not discount to the point of resentment. If you will feel annoyed putting the poster up at that price, the price is too low.
Do not forget your own time. Putting a poster up and taking it down takes five minutes. Printing, laminating or finding a frame takes longer. Decide in advance who does what.
Do not overstate your foot traffic. An advertiser who books once and gets nothing will not book again, and will tell others.
Setting the price on Pritty Ghood
On Pritty Ghood, you set the price for each space by the week, the month or the year. The price you set is the price you are paid, and advertisers see one all-in price on your listing with nothing added at checkout. Listing is free. Every booking request comes to you first, and you have 72 hours to accept or decline it.
If you are not sure what in your business is worth listing, our list of advertising spaces a business can sell is a good place to start.
Questions people ask
How much should I charge for advertising in my shop window?
A street-facing window poster at a small business in New Zealand commonly earns $35 to $90 a week. Go to the upper end if your window faces a busy footpath or a main road, and lower if it faces a quiet street. A full window graphic can earn more because it is much more visible.
Should I charge by the week or by the month?
Offer both if you can. Weekly pricing makes it easy for an advertiser to try you out for a few weeks. Monthly and yearly pricing at a small discount rewards advertisers who commit, and saves you finding a new one every few weeks.
How do I know if my price is too high?
If a space has had no booking requests after a month or two, the price is the first thing to check, followed by the photos and the description. If every week is booked months ahead, the price is probably too low.
Do I need to include printing in the price?
Not usually. Most advertisers supply their own printed poster or artwork. On Pritty Ghood an advertiser can also order the printed advertisement with the booking, and it is delivered to your business ready to put up.
See what is listed near you
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